Vitabroad | Health Tourism in Greece strengthens its shareholding composition and growth prospects
Vitabroad I Health Tourism in Greece announces the entry of George Kotsalos as strategic partner into the company’s shareholding structure.
This development is considered to be particularly important for Vitabroad, as the new shareholder is expected to offer value-added ideas and initiatives to the sector in which the company operates. Mr. Kotsalos, a 12 year CEO of Interamerican, brings both experience with health related innovation activities for the Greek insurance market as well as the advanced know-how of Achmea, Interamerican’s parent company and Europe’s leader in health insurance. The addition of Mr. Kotsalos will boost the momentum of Vitabroad in our country’s promising medical tourism sector.
Vitabroad operates exclusively in medical tourism, providing services to international patients traveling to Greece for medical reasons. Establisted in Q4 2014 by Katerina Exakoustidou and Akis Pantazis, Vitabroad took its first steps with the full support of Orange Grove, an initiative of the Dutch Embassy to promote new businesses, thus becoming one of the most mature and advanced startups of the incubator. Vitabroad, which welcomed its first customers in the first half of 2015, mainly serves patients for cosmetic surgery, dental, in-vitro fertilization, ophthalmology and mental health. With its wide network of highly qualified healthcare providers and partnerships with respected vendors in the tourism sector), Vitabroad has been developing and successfully implementing an ambitious plan to attract international patients, focusing on the quality of health services and the relative needs of its clients.
As Greece is a new destination in the global medical tourism industry, offering combined tourism and health services packages through a facilitator is vital to the stability and growth of the industry. Vitabroad aims to highlight and recognize Greece as one of the world’s top medical destinations, exploiting the competitive advantages of the country, thereby contributing to the recovery of the Greek economy.
The cooperation between Vitabroad and George Kotsalos exemplifies the complimentary relationship of innovation and prestige in the health sector and aims to offer the choice of Greece to as many international patients as possible as a safe, quality solution.